Posts Tagged ‘reputation management’

The downside to social networking, part 2

Saturday, December 26th, 2009

In my last post, I shared some interesting statistics about social networking.

Now, let me ask you this:

Have you ever been rowdy and happy-go-lucky before?

Have you ever had a picture taken of you doing something that now you or anyone else would consider inappropriate ?

How about written something and wishing you wouldn’t have just after hitting the “send” or “post” button?

Don’t be ashamed.  I have done it too.

Now, have you ever turned white when you found out that your picture, email/post (or worse, your personal information) was shared with everyone in the world via the web? Whether done deliberately or inadvertently, by you or somebody you know, THEY DO. Things like these can find their way to the Web.

The part that sucks is that even things that aren’t true can creep up.  I know you think it’s far fetched to think that people might simply make up things that can harm your reputation.  You’re probably telling yourself it might not matter, the truth is the truth..  Well think again.

Now, you don’t have to click on that link just yet – bear with me a few more minutes.

But I don’t have anything like that out there..

Ok, so maybe you’re sure that you don’t have anything on the Web that can ruin your reputation. Here is another angle..  From the statistics mentioned in my last post, the chances of you applying for a new job or going out on an online date are quite high.

Let me put it this way.. When you want to find a job or when you want to know more about a person, what do you do? You’d probably Google away. Don’t you think a potential employer or date would do that on you as well?

If you’ve got nothing to hide, then maybe you shouldn’t be worried, but wouldn’t you like to be absolutely sure?  After all, we are in the midst of the Web 2.0 awakening, where information spreads so fast in all directions.

Times have changed, and new technologies pop up everyday to make searches more precise and locating information that much easier.  If you’re want to see what you or your family’s “Web footprint” looks like, then you might want to check out ReputationDefender.com. They’ve taken the task of working to defend, clean, or straighten your reputation online.

If you have a teenager, remember that all it takes is a little peer pressure, a click on a video-enabled phone, a quick upload to You Tube, and voila, instant video – viewable to all. The truth is, there are quite a number of video sharing sites out there, and there is no way you can track every one of them. Reputation Defender has a product that can take care of that problem for you.

Remember the film that catapulted Sandra Bullock to fame? (Yes, I’m talking about The Net, not Miss Congeniality..)  Well, what happened to her has been happening to many people all over the world, especially here in the US. Identity theft is no longer a product of Hollywood concoctions. Data brokers like Intelius, Yahoo!, People Search, and 411.com often list private information on public websites, and this has become a gold mine for identity thieves.

Reputation Defender’s solution to this is a product called MyReputation.  They comb the web for your personal information, collating these information along with the sites that display them, and providing you with an interface that allows you to remove whatever information you’d like to keep private.  Literally, it’s as if you have your own personal online reputation manager to ensure that your reputation on the Web closely approximates the image that you would like to project online.

Web 2.0 is one vibrant world to step in. It’s probably where we’re all headed, so it’s good to know that there’s hope to keep the one thing that we want to hold intact… our reputation.

The downside to social networking, part 1

Friday, December 18th, 2009

As many of you know, Tina, my search guru, has been pushing me into the use of Social Media as a tool to increase my exposure on the web as well as increase business.  So far, I have to say that I have had some pretty impressive results and I’m just getting started.

One of the things that her and I talked about early on was my absolute need for privacy.   Being in the tech field, I have seen a lot of people get “screwed” by their own careless misuse of technology.  I am talking about people being fired over things they said in an online forum or sued over the content of a supposedly “private” email.  

I think that one of the main reasons I was initially reluctant to try out Tina’s Web 2.0 marketing strategies go back to some of the battles I had to go through with my stepdaughters over their use of MySpace.  Out of respect for their privacy, I won’t get into details here but let’s just say the old saying “You can lead a horse to water but you can’t make it drink” is definitely true when it comes to teenagers.  I wish I had a service back then like MyChild From ReputationDefender.  It all worked out though in the end – although they had some issues (and even got busted by us for some things they bragged about) they learned their lessons the hard way and are “responsible” myspace users now.

So, it seems that with all this attention to Web 2.0, we are slipping into a way of communicating that is making it more difficult to draw a clear line that separates your Web life from your real one.  

While this can be a good thing.. Allowing you to connect with new-found friends and re-connect with old ones.. Letting your own voice be heard by an audience that can go from a handful to a thousand in a few hours.. Even giving you the chance to promote yourself and share your life..  It could also be costly.

Before I elaborate, here are a few stats:

  • 50 Million Americans change jobs each year
  • 20 Million Americans are dating online
  • 64% of teens say they do things online that they wouldn’t want their parents to know about. 
  • 53% of American adults use search engines to find information about each other
  • 77% of executive recruiters use search engines to research applicants
  • 26% of college admissions officers use search engines to research candidates

Now add in some stats about the top sites on the ‘net.  As of Nov 18, 2008, among the top 10 sites at Alexa, are:

  • Youtube.com # 3
  • Facebook.com # 5
  • Myspace.com # 7
  • Wikipedia.org # 8
  • Blogger.com # 9

That just covers some of the video sharing, social networking, wiki, and blogging sites. Also in the top 10 are the following four search engines:

  • Yahoo.com #1
  • Google.com #2
  • Live.com #4
  • Yahoo.co.jp #10

What you get when you combine all of these statistics together is that there is an unprecedented rise in the desire to inform and to be informed.  Not only that, but it can be done so easily now.  I’m even willing to bet that right now, you probably have an open tab on your browser that is running at least one of, or one that is closely related to, the sites I mentioned above.

Am I right?

In my next article, I am going to go into some more specifics about my concerns with Web 2.0 and social networking.  I am also going to talk about how you can “do” social media while keeping your online “footprint” strictly in check.  We’ll also talk about how services like ReputationDefender can help.