Archive for the ‘Marketing & Social Media’ Category

The downside to social networking, part 2

Saturday, December 26th, 2009

In my last post, I shared some interesting statistics about social networking.

Now, let me ask you this:

Have you ever been rowdy and happy-go-lucky before?

Have you ever had a picture taken of you doing something that now you or anyone else would consider inappropriate ?

How about written something and wishing you wouldn’t have just after hitting the “send” or “post” button?

Don’t be ashamed.  I have done it too.

Now, have you ever turned white when you found out that your picture, email/post (or worse, your personal information) was shared with everyone in the world via the web? Whether done deliberately or inadvertently, by you or somebody you know, THEY DO. Things like these can find their way to the Web.

The part that sucks is that even things that aren’t true can creep up.  I know you think it’s far fetched to think that people might simply make up things that can harm your reputation.  You’re probably telling yourself it might not matter, the truth is the truth..  Well think again.

Now, you don’t have to click on that link just yet – bear with me a few more minutes.

But I don’t have anything like that out there..

Ok, so maybe you’re sure that you don’t have anything on the Web that can ruin your reputation. Here is another angle..  From the statistics mentioned in my last post, the chances of you applying for a new job or going out on an online date are quite high.

Let me put it this way.. When you want to find a job or when you want to know more about a person, what do you do? You’d probably Google away. Don’t you think a potential employer or date would do that on you as well?

If you’ve got nothing to hide, then maybe you shouldn’t be worried, but wouldn’t you like to be absolutely sure?  After all, we are in the midst of the Web 2.0 awakening, where information spreads so fast in all directions.

Times have changed, and new technologies pop up everyday to make searches more precise and locating information that much easier.  If you’re want to see what you or your family’s “Web footprint” looks like, then you might want to check out ReputationDefender.com. They’ve taken the task of working to defend, clean, or straighten your reputation online.

If you have a teenager, remember that all it takes is a little peer pressure, a click on a video-enabled phone, a quick upload to You Tube, and voila, instant video – viewable to all. The truth is, there are quite a number of video sharing sites out there, and there is no way you can track every one of them. Reputation Defender has a product that can take care of that problem for you.

Remember the film that catapulted Sandra Bullock to fame? (Yes, I’m talking about The Net, not Miss Congeniality..)  Well, what happened to her has been happening to many people all over the world, especially here in the US. Identity theft is no longer a product of Hollywood concoctions. Data brokers like Intelius, Yahoo!, People Search, and 411.com often list private information on public websites, and this has become a gold mine for identity thieves.

Reputation Defender’s solution to this is a product called MyReputation.  They comb the web for your personal information, collating these information along with the sites that display them, and providing you with an interface that allows you to remove whatever information you’d like to keep private.  Literally, it’s as if you have your own personal online reputation manager to ensure that your reputation on the Web closely approximates the image that you would like to project online.

Web 2.0 is one vibrant world to step in. It’s probably where we’re all headed, so it’s good to know that there’s hope to keep the one thing that we want to hold intact… our reputation.

The downside to social networking, part 1

Friday, December 18th, 2009

As many of you know, Tina, my search guru, has been pushing me into the use of Social Media as a tool to increase my exposure on the web as well as increase business.  So far, I have to say that I have had some pretty impressive results and I’m just getting started.

One of the things that her and I talked about early on was my absolute need for privacy.   Being in the tech field, I have seen a lot of people get “screwed” by their own careless misuse of technology.  I am talking about people being fired over things they said in an online forum or sued over the content of a supposedly “private” email.  

I think that one of the main reasons I was initially reluctant to try out Tina’s Web 2.0 marketing strategies go back to some of the battles I had to go through with my stepdaughters over their use of MySpace.  Out of respect for their privacy, I won’t get into details here but let’s just say the old saying “You can lead a horse to water but you can’t make it drink” is definitely true when it comes to teenagers.  I wish I had a service back then like MyChild From ReputationDefender.  It all worked out though in the end – although they had some issues (and even got busted by us for some things they bragged about) they learned their lessons the hard way and are “responsible” myspace users now.

So, it seems that with all this attention to Web 2.0, we are slipping into a way of communicating that is making it more difficult to draw a clear line that separates your Web life from your real one.  

While this can be a good thing.. Allowing you to connect with new-found friends and re-connect with old ones.. Letting your own voice be heard by an audience that can go from a handful to a thousand in a few hours.. Even giving you the chance to promote yourself and share your life..  It could also be costly.

Before I elaborate, here are a few stats:

  • 50 Million Americans change jobs each year
  • 20 Million Americans are dating online
  • 64% of teens say they do things online that they wouldn’t want their parents to know about. 
  • 53% of American adults use search engines to find information about each other
  • 77% of executive recruiters use search engines to research applicants
  • 26% of college admissions officers use search engines to research candidates

Now add in some stats about the top sites on the ‘net.  As of Nov 18, 2008, among the top 10 sites at Alexa, are:

  • Youtube.com # 3
  • Facebook.com # 5
  • Myspace.com # 7
  • Wikipedia.org # 8
  • Blogger.com # 9

That just covers some of the video sharing, social networking, wiki, and blogging sites. Also in the top 10 are the following four search engines:

  • Yahoo.com #1
  • Google.com #2
  • Live.com #4
  • Yahoo.co.jp #10

What you get when you combine all of these statistics together is that there is an unprecedented rise in the desire to inform and to be informed.  Not only that, but it can be done so easily now.  I’m even willing to bet that right now, you probably have an open tab on your browser that is running at least one of, or one that is closely related to, the sites I mentioned above.

Am I right?

In my next article, I am going to go into some more specifics about my concerns with Web 2.0 and social networking.  I am also going to talk about how you can “do” social media while keeping your online “footprint” strictly in check.  We’ll also talk about how services like ReputationDefender can help.

If you want to market by email – learn the rules.

Tuesday, November 10th, 2009

You know, I have long suffered from a condition that makes me easily annoyed with people who don’t have at least a little respect for my personal e-mail address.

As many of you know, I have been known to buy a house or two in my time for investment purposes. As such, I am a member of a Real Estate Investors Association. During our meetings, new investors who are trying to build up a list of contacts are always asking for cards or passing out email list sign-up forms. I have no problem at all with this practice as I think it is a great way to build a network.. However, where I am going with this is that there should be some certification required before people are allowed to send out a message with over just a few recipients. ESPECIALLY if it is a marketing message.

Let me phrase it differently: Putting a group of recipients that don’t know each other in the “TO:” box of a message instead of the “BCC:” box of a message should be a crime. This is one of my biggest pet peeves – ever – and it seems there is always a new batch of nitwits that don’t have the common sense to figure it out. I mean, really, it’s bad enough that every time I buy a product online I have to search the page for that conveniently pre-checked box that subscribes me to another newsletter that I don’t want.. Why should I have to be constantly replying to people and explaining to them that there are some simple rules you should follow, out of common courtesy, when sending an email.

SO:

I have come up with what I think could be a polite, but effective way to curb this. Instead of replying with my normal, canned response, I have come up with a new response. Here it is:

Dear Friend,

Thank you for your message, but I think you might have have broken one of the rules.

Please visit: http://www.pleaselearntherules.com/

Thank you and regards.

Yes, as you may have guessed, I also created the Please Learn The Rules web site. Now before you go on ranting about how much time I must have on my hands, consider that I have about a half hour in putting that site online (most of which was re-wording the text several times so people don’t get offended). Then think of how much time it takes to skim through 40 or 50 emails a day that you have no interest in, just to find out you have no interest in them. In that respect, you could say I did it for the benefit of everyone.

Feel free to send along any rule-breakers you come across to the site also. Let’s take back our inboxes and spread the word!

Thanks for your time.

How would you answer this question?

Tuesday, August 4th, 2009

If you’re among the group of small business owners that have a pulse, you’ve either put up a web site or thought about it. Lets assume, for the purpose of this blog entry, that you do have a web site. I want to ask a challenging question: Are you happy with what it does for you?

The initial response I usually get to that question when I ask it in person is, “What do you mean ‘what it does for me’? It’s just a website.” Sometimes people will tell me that they’re getting however many hits a day or month and others still will tell me how proud they are of the job their brother/sister/cousin/uncle/etc did for free.

What most people don’t know is why I ask the question the way I do. Many assume that my follow up to either of the above answers is some sort of sales pitch to sell them a website. That assumption is dead wrong. I sort of consider it a pre-qualification question. Experience has shown me that people who see a website as an online brochure or some other static existence where the success is measured in “hits” are not my target customer. When I receive one of these answers, I generally change the subject, and, if I’m lucky, the other party in the conversation never figures out what I do for a living.

So, with that being the case, what is the answer I look for? I am looking for the one person out of 30 that responds by telling me how much money their web site is making them. These are the people I can help. Their feet are already wet, they have gotten a taste of business on the web and are generally hungry for more. I am always excited to continue the conversation when it heads this direction. Even more so if they begin to tell me about what they have vs. what they want or list some of the things they wish their site did that they don’t think is possible.

Interestingly enough, the reason I love talking to folks about how to make their business more successful on the web isn’t because I own a web business and am trying to make a sale. I mean, yes, I have to make a living and all, but the real reason is simple: I love creating solutions. It’s a passion I first experienced in the 80’s when I wrote a management system for a Door and Window company on group of Commodore 128 computers sharing a central hard drive… That particular solution in and of itself is a testament to my creativity – and over the last 20 years I have only gotten better. 

Anyway, I need to run for now, but if you are one of those folks that are hungry for doing more with the web, give us a call and lets talk. I promise, no sales pitches and no pressure. Let’s just see if we can come up with some ideas that fit your business. Thanks for your time.

Mosier Information Services In The News

Monday, January 7th, 2008

The Ledger, our local paper here in Lakeland did a series of articles on Internet Marketing and Search Engine Optimization for today’s edition of its Polk County Business Journal. I got a call from one of their writers, Lorrie Walker and decided to volunteer myself as well as Tina, my search engine guru, to give her a brief interview. We answered all of her questions and to our surprise, we were mentioned in not one or two, but three articles!

I don’t usually get much local press so I thought that I would go ahead and post some links to the articles so you could take a look in case you don’t live in the area and didn’t get the print edition. 

Here they are…

Internet Marketing Levels Business Playing Field

Want a Presence on the Web? It All Comes Down to Search Engines

and last but not least:

To Build Better Customer Relationships, Start a Blog

Business Secrets from the Real Estate Market

Tuesday, November 6th, 2007

To most of you that know me personally , you know that I have been involved, at some level, with Real Estate investing for the past few years. While I don’t see Real Estate ever replacing what I do as my primary business interest, it has opened my eyes to spotting innovative strategies that I can use and recommend to clients that I probably would have never noticed if I hadn’t been exposed to Real Estate.

One of those is creativity in doing business. For instance, as a Real Estate investor in today’s market with a house you want to sell, you’re facing a tough market. Unless, of course you think outside the box. Owner financing with straightforward terms and no bank qualifying can sell your house in days or weeks instead of months. 

The same is true for businesses that compete online. Think outside the box – or hire someone who can. The economies of doing business online – opening up your business to every person on the planet that has internet access – are hard to quantify. If you’re in a competitive industry, you may feel hesitant to compete against a perceived market leader – but sometimes all it takes is a little change in your marketing message and a better customer experience to win the customer.

Take the old story of the two merchants who set up shop across the street from each other. One had moved to his newly expanded location from an older and smaller site. When he opened his new store, he proudly hung up his sign that read “Murphy and Sons, Est. 1875.”

Seeing a good opportunity, his competitor across the street responded with a sign of his own: “Johnson and Company, No old merchandise”

Just as in real estate, a little creativity in the way you present yourself can make you more successful – online or offline.