Recent Posts
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Can you really make a "Brick & Mortar" business successful on the web?
Get ready.. This is going to be one of my famous rants.. I took some time this weekend to thumb through the paper and take a look at the local companies who advertise there. I ran across a couple of companies (names withheld to protect the guilty) that run sizable ads – like quarter page [...]
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The downside to social networking, part 2
In my last post, I shared some interesting statistics about social networking. Now, let me ask you this: Have you ever been rowdy and happy-go-lucky before? Have you ever had a picture taken of you doing something that now you or anyone else would consider inappropriate ? How about written something and wishing you wouldn’t [...]
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The downside to social networking, part 1
As many of you know, Tina, my search guru, has been pushing me into the use of Social Media as a tool to increase my exposure on the web as well as increase business. So far, I have to say that I have had some pretty impressive results and I’m just getting started. One of [...]
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If you want to market by email – learn the rules.
You know, I have long suffered from a condition that makes me easily annoyed with people who don’t have at least a little respect for my personal e-mail address. As many of you know, I have been known to buy a house or two in my time for investment purposes. As such, I am a member of [...]
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Take control of your domain – its yours!
Wow. This is one of those blog entries that I really hate to write. The reason I hate writing it is that it is very real situation that happens probably a lot more than even I think. What warrants it as this weeks topic of a rant is that a friend and client of mine [...]
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Ability is not easy
Just a short entry to share something funny that happened to me today. I got a taste of my own medicine. If you have been reading this for any length of time, you know that I always talk about how much better it is to hire an expert to help with your information systems strategy. [...]
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How would you answer this question?
If you’re among the group of small business owners that have a pulse, you’ve either put up a web site or thought about it. Lets assume, for the purpose of this blog entry, that you do have a web site. I want to ask a challenging question: Are you happy with what it does for [...]
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Let's talk about listening..
I write about this a lot – and rightfully so – I believe it is one of the most fundamental things that a business can do to increase sales, customer satisfaction, ROI, TCO, IRR or whatever acronym or metric you want to use. Why do I believe this? Because I have proven it. The topic: [...]
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How important is your job?
I read a story the other day that as usual, inspired some ideas for this blog post. I don’t mean this as a totally shameless plug, but one of the things that makes my company so unique is that we have a very balanced view of the solutions that we implement. What I mean by “balanced view” [...]